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This guide shows how to streamline revenue management for both subscription services and project-based solutions by connecting Sanka with HubSpot.

Theme

In SaaS, IT consulting, and web production, it is common to run both subscriptions and project work. Each requires a different revenue flow, but by combining Sanka and HubSpot you can run everything end to end from estimates to delivery, invoicing, payment tracking, and accounting.

Overall flow

  1. Manage deals in HubSpot (CRM)
  2. Sync HubSpot and Sanka to import order data automatically
  3. Handle subscription or project billing in Sanka
  4. Track profit, delivery status, payment reconciliation, and journal reports

How to connect HubSpot

  • Connect HubSpot from Integrations in Sanka
  • Import HubSpot deal data into Sanka as Orders
  • Map the required properties
  • Optionally filter to import only key data

Subscription management

  • Auto-create subscriptions from HubSpot deal data
  • Recognize revenue based on monthly or annual billing schedules
  • Support recurring billing and deferred revenue handling

Solution revenue management (project-based)

  • Import HubSpot deals into Sanka Orders
  • Enter labor costs (hourly rate x time) and outsourcing costs per project
  • Calculate gross margin and profit in real time
  • Reflect HubSpot pipeline and deal status as needed

Billing and payment management

  • Issue sales invoices from Sanka (PDF email supported)
  • Reconcile payments by linking payment records to invoices
  • Use CSV upload or AI capture for high-volume operations

Reporting and accounting output

  • Visualize MRR, churn, and new acquisition dashboards
  • Support management accounting and project profitability tracking
  • Generate financial statements (PL/BS/CF) in Sanka
  • Display management dashboards on the home screen

Delivery management options

  • Manage delivery status with a “Delivered” state
  • Use Order data directly as delivery records
  • Export to a separate table if needed

Summary

By connecting Sanka and HubSpot, you can:
  • Automate the entire flow from sales to back office to accounting
  • Eliminate manual work and spreadsheets
  • Achieve accurate, real-time profit management

Support

If you have questions or want help setting this up, reach out via the chat widget in the bottom-right corner of Sanka. We also offer 1:1 consultations.